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point of view
Why We Do What We Do
Established categories and brands can be upended overnight.
New, more nimble disruptors have an instant seat at the table.
Change is everywhere and always.
Brands and their leaders must think like
Beginners instead of experts
To sprint and hack
To test and learn
To start over
To be always a start-up
Always a beginner
That's where we come in.
HAVE A GROWTH MINDSET.
We catapult start-ups with market-proven experience and in turn, inspire entrepreneurial bravery in established brands. So brands young and old, big and small, can leverage the playbook of a start-up,
a beginner's mind.
Brands Can Learn From One Another
How We Do What We Do
Our Secret Sauce
We believe in consumer collaboration over validation. That's why our BrandInformers™ co-creation practice is at the heart of everything we do.
Through BrandInformers™ we consider cultural assumptions, human behavior and emotion, as we develop strategies for our brands. By having 24-7 access to consumers with our BrandInformers™ platform, we are constantly co-creating to develop our knowledge. We embrace a beginner's mind and are never afraid to start-over as the lens change, and our path is re-routed.
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