Why We Do What We Do

Established categories and brands can be upended overnight.

New, more nimble disruptors have an instant seat at the table.

Change is everywhere and always.

Brands and their leaders must think like

Beginners instead of experts

To sprint and hack

To test and learn

To start over

To be always a start-up

Always a beginner

That's where we come in.

SUCCESSFUL BRANDS 

HAVE A GROWTH MINDSET.

We catapult  start-ups  with market-proven experience and in turn, inspire entrepreneurial bravery in established brands. So brands young and old, big and small,  can leverage the playbook of  a start-up,

a beginner's mind.

Brands Can Learn From One Another

 

How We Do What We Do

Our Secret Sauce

brandinformers™

We believe in consumer collaboration over validation. That's why our BrandInformers™ co-creation practice is at the heart of everything we do.

1,000,000+

consumers

on-demand 
24/7

all across
the
 USA

Through BrandInformers™ we consider cultural assumptions, human behavior and emotion, as we develop strategies for our brands. By having 24-7 access to consumers with our BrandInformers™ platform, we are constantly co-creating to develop our knowledge. We embrace a beginner's mind and are never afraid to start-over as the lens change, and our path is re-routed. 

© 2019 Burns Group

220 W 19th Street

Penthouse

New York, NY 10011

hi@burnsgroupnyc.com

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