trending on social

Trending on TikTok



Watch videos from on the ground and learn how you can help those impacted by snowstorms across the country.

@americanredcross, @ben8ch, @wayofyaw_



Violent acts against Asian Pacific Islander communities have been on the rise since the start of the COVID-19 pandemic. We stand alongside our community against racism and xenophobia. Together we can #StopAsianHate.

@amandangocnguyen, @haileyych, @youngqim



Show us your pet is clingy, without actually saying that your pet is clingy.

@amyoliver1215, @chamithemutt, @andreas.choice

Tik Tok Trending Hashtags: What everyone's talking about



From artists to designers, writers and musicians, spotlighting our incredible community of #BlackCreatives paving the way and driving the culture.

@kolusola, @shayspaint, @trendycurvy



Whether it's comiendo con tu familia or trying to avoid tus primos chismosos, the community shows us their favorite things about their families.

@cristalallure, @chriscabezastv,. @diego.pineda



From resume tips to interview essentials, our community shares wisdom to help people level-up.

@purposedrivenlatina, @emily.the.recruiter, @shadezahrai


Hollister uses TikTok to recruit their next Brand Creative Director #HCoHireMe

Searching TikTok for their next creative superstar:  Hollister brought recruiting to TikTok, in search of full-time creatives for their in-house, digital-first marketing team. The brand challenged applicants to show why they fit the role by creating an innovative spot, campaign, or thought starter, all starting with a plain t-shirt.

Source: TikTok

2021: A Few more Trends

Live streams will remain popular. The global health crisis of 2020 saw many businesses going digital however they could to maintain social distancing and prevent the spread of COVID-19. Face-to-face meetings turned into Zoom conferences and live concerts turned into live streams of artists playing from their homes.  So naturally, there’s an uptick in the use of live streaming features on social media. Facebook saw a massive rise in messaging and live streaming, especially in COVID-19 hotspots like Italy. For instance, the number of views on Instagram and Facebook Live doubled there in just a week.  While the situation continues to evolve in 2021, people have gotten used to being able to interact with brands live without ever leaving their homes. So live streaming will continue to gain popularity and should definitely be a part of your social media marketing strategy.

Stories as a content format.  More than 500 million users interact with Instagram Stories every day. So although Instagram Stories were already dominant content format in the previous year, they’re not going away any time soon. More importantly, the use of video as Stories will increase since they appear to outperform photos.  A SocialInsider study found that images in Stories have a 5.65% higher tap-forward rate than videos.   


Virtual reality will become more popular on social media.  Amid the stay-at-home orders and the need for social distancing, people are seeking more meaningful interactions virtually. Virtual reality (VR) is one of the current technological trends that can provide them with those interactions.  Interacting with people through VR gives you a sense of actually being together even if they’re halfway across the world. This is the exact kind of experience that people need at a time when they have to socially distance.  Take Facebook Horizon, for example. As of early 2021, Facebook is leveraging the Oculus VR platform to beta-test a virtual world that allows people to explore, connect with others, and play games.

Augmented reality as a media trend.  Similar to virtual reality, recent events have accelerated the adoption of Augmented reality (AR) experiences, including in the social space. AR doesn’t require additional hardware beyond a smartphone, making it even more readily accessible than VR. It’s also familiar from experiences like dynamic photo filters that have been on multiple social platforms for years.  Augmented reality experiences are inherently interactive and highly effective for engagement.  Brands are quickly buying into this latest social media trend by creating AR filters to promote new products or encourage fan interaction. This keeps your audience engaged and entertained, and could even help you attract new customers with the right promotion.  One excellent example is how McDonald’s came up with the Spice Zapper filter, which allows users to zap nuggets as they fall.

Social commerce will continue to grow.  With the social media industry constantly adapting to enhance the user experience, we’re seeing more features and tools that support quick and easy shopping. Instagram, for instance, allows you to add product tags and enable easy checkout without ever leaving the platform. On Facebook, you can set up a Shop that people can browse and buy right on the platform.

Purpose-driven campaigns to take center stage.  While social media has always driven engagement with causes, the global pandemic has shined an even brighter spotlight on these causes. People want to help more than ever, and they expect brands to pitch in.  In fact, 74% of respondents in a Twitter survey want brands to showcase acts of kindness. And 77% feel more positively about brands that try to support society during this crisis.  So even for 2021, we’re likely to see brands helping out however they can through purpose-driven social media campaigns. 86% of respondents in the survey want brands to support vulnerable members of the community. And 82% of respondents expect more support for frontline health staff.

Inclusivity will matter more than ever.  Brands are increasingly under pressure to make meaningful strides for inclusion in their business operations and marketing. Audiences are more aware than ever that they have plenty of options, leading them to put their money behind companies that show investment in the communities and issues they are passionate about.

Source: SproutSocial.  March 2021

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