From Special Occasion to Daily Craving
We launched a big idea for Terra with a mini budget — bringing a startup mentality to production, media and community management to make big impact.
TERRA Chips launched over 20 years ago – but consumption was limited due to the fact that consumers saw them as a special occasion, niche brand.
To take the brand to millennials as a daily snack, we positioned TERRA as the opposite of bland snacking. “Snack in TERRAcolor” celebrates the brand as an antidote to the mindless “beige” snacking. Our nimble approach keeps Terra top of mind with an ever changing asset library, produced in-house.
benchmark social performance
video completion rate (VCR)