TERRA

From Special Occasion to Daily Craving

We launched a big idea for Terra with a mini budget — bringing a startup mentality to production, media and community management to make big impact.

THE CHALLENGE

TERRA Chips launched over 20 years ago – but consumption was limited due to the fact that consumers saw them as a special occasion, niche brand.

SOLUTION

To take the brand to millennials as a daily snack, we positioned TERRA as the opposite of bland snacking. “Snack in TERRAcolor” celebrates the brand as an antidote to the mindless “beige” snacking. Our nimble approach keeps Terra top of mind with an ever changing asset library, produced in-house.

10x

benchmark social performance

80%

video completion rate (VCR)

+5.03%

lift in purchase intent

Brand Foundations | BrandInformers™ | Big Idea | Social + Digital | Advertising  | Video + Production 

© 2019 Burns Group

220 W 19th Street

Penthouse

New York, NY 10011

hi@burnsgroupnyc.com

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