social Platform news

TikTok's Latest Challenge:

People making Album Covers from their camera

TikTok users find a random photo or video in their camera roll and edits it to resemble album art.  People have used photos of friends, strangers, and even movie and TV stars (turns out the Stranger Things kids would look great on an R&B or hip-hop record).  Michael Brosnan posted the beat-dropping mashup of songs by Kendrick Lamar and Kanye West, which has become this challenge’s anthem.   The trend has taken off worldwide, and accounts that went viral are even posting tutorials on YouTube and TikTok explaining how to make your own. 

The artistic nature of this particular challenge has attracted a lot of professional content creators. Demas Rusli, a photographer from Sydney, posted his first album cover challenge on Feb. 6 with his  most popular addition garnering almost 8 million views.          

Source: BuzzFeed News. March 2021

Instagram launches new "Zoom" like feature called Live Rooms

Facebook has announced a range of new features to coincide with Women’s History Month and International Women’s Day (3/8), with the biggest being the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months.

As per Facebook:

"Beginning March 1st, creators and others can go live on Instagram with up to three other people with the launch of Live Rooms. During Women’s History Month, tune in to Live discussions with influential women and creators on how women can help each other overcome obstacles and succeed."

As noted, Facebook first launched a test of multi-participant Instagram Live streams for users in India back in December, where it's working to fill the void left by TikTok's ban in the region.  

With Live Rooms, users can conduct interviews, invite fans and customers onto streams, share the stage with influencers, etc.  And as shown by the recent rise in audio live-stream platforms, people are clearly interested in more authentic, in-the-moment connection at this time.  Source: Social Media Today.  March 1, 2021

Instagram Says That it's Exploring Options That Would Enable Users to Hide Like Counts if They Choose

Facebook Enables More Users to Switch Off Political Ads, Expanding the Option to More Than 90 Regions

Source: Social Media Today.  March 1, 2021

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