This winter, Labatt is launching Labatt Blue Citra with “It’s a Beeracle” to introduce a whole new category of beer. Most beers are either hoppy, craft beers or light/refreshing, mainstream beers. Labatt Blue Citra is a beeracle because it’s the best of both worlds. BG invented ‘Citra Man’ and his posse to introduce the new beer to consumers in unique ways. This is the Beeracle we’ve all been waiting for – a beer that’s hoppy and crisp. Crushable and flavorful. A beer that’s not watery and not heavy.