From App to Thought Leader
With Homer, we needed to build a brand that sprung from a consumer truth about kids learning and transcended the category clutter of all the other learn-to-read apps.
We worked with Homer to redefine everything about the brand, during their merger with Speakaboos. We brought the two businesses together, managing the transformation strategically, visually, creatively, in UX and customer on-boarding. All our work was co-created with parents on BrandInformers, contributing to a uniquely relevant brand idea at every level. Parents revealed the emotional rollercoaster that accompanies learning to read, and sparked a big brand insight around personalized learning.
Note: Due to confidentiality, full process and deliverables can only be revealed within a face-to-face meeting.
We uncovered an insight about learning to read that perfectly matched the app capability. After we landed the new positioning, we continued on to develop their visual identity and re-designed their website. Upon completion of the visual identity phases, we moved onto a scalable big idea for advertising as well as a marketing and email marketing strategy. We developed an asset library inspired by the big idea for them to execute on all digital and social channels.