From Media Cold to Media Hot
Marketing Plan | Social + Digital | Email Marketing | Customer Acquisition
Our challenge was to broaden awareness of GoldieBlox and deepen the understanding of the brand mission to drive gift purchases at the most critical time of year.
We leveraged our in-house content studio and agency kids to quickly execute new content and a new social strategy to encourage gift-givers to celebrate their favorite girls by giving the gift of STEM-inspired toys that excite and inspire.
Just days before the holiday crunch, we created a full scale digital marketing and eCRM campaign that increased media effectiveness across email and Facebook to drive sales during the 3 weeks leading up to Christmas. Our integrated and speedy campaign, increased paid media effectiveness by +700% and conversion rates by .3%, YOY