From Media Cold to Media Hot
Just days before the holiday crunch, we created a full scale digital marketing and eCRM campaign that increased media effectiveness across email and Facebook to drive sales during the 3 weeks leading up to Christmas.
Our challenge was to broaden awareness of GoldieBlox and deepen the understanding of the brand mission to drive gift purchases at the most critical time of year. We encouraged gift-givers to celebrate their favorite girls this season by giving the gift of STEM-inspired toys that excite and inspire.
Paid media effectiveness
Conversion rates YOY