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response matrix

 We have created a brand consideration framework that defines the variety of approaches brands could take at this time from a messaging standpoint. Should you bring humor to this situation? Connection? Instruction? Book a free workshop with the BG team to unlock where your brand fits on the matrix (or if no response is the best path forward). If you'd like to schedule a  meeting to put the framework into action, please reach out.

burnsgroup_covidresponsematrix_031820.jp
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