covid-19 brandinformers™ insights

 We are fielding a weekly study through our BrandInformer’s practice, where we’re digging into how consumers want to engage with brands. We’ll be looking at results weekly and over time, by industry, demographic group and geography. Check out the results below.

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Wave  9: May 18, 2020

 

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BURNS GROUP BRANDINFORMERS COVID19 WAVE
BURNS GROUP BRANDINFORMERS COVID19 WAVE

BURNS GROUP BRANDINFORMERS COVID19 WAVE
BURNS GROUP BRANDINFORMERS COVID19 WAVE

BURNS GROUP BRANDINFORMERS COVID19 WAVE
BURNS GROUP BRANDINFORMERS COVID19 WAVE

BURNS GROUP BRANDINFORMERS COVID19 WAVE
BURNS GROUP BRANDINFORMERS COVID19 WAVE

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Wave 8: May 8, 2020

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Week8COVIDBIData.001
Week8COVIDBIData.001

Week8COVIDBIData.002
Week8COVIDBIData.002

Week8COVIDBIData.012
Week8COVIDBIData.012

Week8COVIDBIData.001
Week8COVIDBIData.001

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Wave 7: May 1, 2020

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BURNS GROUP WAVE 7 BRAND INFORMERS
BURNS GROUP WAVE 7 BRAND INFORMERS

WAVE7_FINAL.002
WAVE7_FINAL.002

WAVE7_FINAL.015
WAVE7_FINAL.015

BURNS GROUP WAVE 7 BRAND INFORMERS
BURNS GROUP WAVE 7 BRAND INFORMERS

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Wave 6: Evolving the COVID-19 Analysis

We took this week to rethink the questions we had been asking. As the weeks have progressed, so has the perspective of the consumer. Instead of monitoring current feelings and opinions, we adapted the questionnaire for the weeks ahead to gauge consumer perspective on the future. 

 

Wave 5: April 24, 2020

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BURNS GROUP BRANDINFORMERS WAVE 5 042820
BURNS GROUP BRANDINFORMERS WAVE 5 042820

BURNS GROUP BRANDINFORMERS WAVE 5 042820
BURNS GROUP BRANDINFORMERS WAVE 5 042820

BURNS GROUP BRANDINFORMERS WAVE 5 042820
BURNS GROUP BRANDINFORMERS WAVE 5 042820

BURNS GROUP BRANDINFORMERS WAVE 5 042820
BURNS GROUP BRANDINFORMERS WAVE 5 042820

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Wave 4: April 17, 2020

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Wave 3: April 10, 2020

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Wave 2: April 6, 2020

BG_Infographic WAVE 2 04.07.20 FINAL-01.
 
BURNS GROUP BRANDINFORMERS COVID19 WAVE

Wave 1: March 30, 2020