covid-19 brandinformers™ insights

 We are fielding a weekly study through our BrandInformer’s practice, where we’re digging into how consumers want to engage with brands. We’ll be looking at results weekly and over time, by industry, demographic group and geography. Check out the results below.

Week 2

Week 1

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Week 3

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Week 4

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Week 5

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Week 7

Week 6

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Week 8

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Week 8: May 8, 2020

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Week 7: May 1, 2020

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Week 6: Evolving the COVID-19 Analysis

We took this week to rethink the questions we had been asking. As the weeks have progressed, so has the perspective of the consumer. Instead of monitoring current feelings and opinions, we adapted the questionnaire for the weeks ahead to gauge consumer perspective on the future. 

Week 5: April 24, 2020

Use the arrows to navigate through this week's BrandInformer's update.