From Complexity to Simplicity
Burns Group simplified a complex product offering in a burgeoning category that is ill defined.
We began our partnership with URSA in an immersion phase where we analyzed all marketing assets, the cultural landscape, and their competitors within the space satellite category. Very quickly, we realized that the category benefits and brand benefits were being conflated. As we developed brand foundations, we emphasized the importance of user experience as a guiding tenant in not just execution...but strategy. This guardrail guided the rest of our visual identity work and messaging strategy which we used to reimagine their website and current communications.
Note: Due to confidentiality, full process and deliverables can only be revealed within a face-to-face meeting.
We improved the overall user experience via design and clearer expression of product and brand.