ursa

From Complexity to Simplicity

THE CHALLENGE

 

Burns Group simplified a complex product offering in a burgeoning category that is ill defined.

PROCESS 

We began our partnership with URSA in an immersion phase where we analyzed all marketing assets, the cultural landscape, and their competitors within the space satellite category. Very quickly, we realized that the category benefits and brand benefits were being conflated. As we developed brand foundations, we emphasized the importance of user experience as a guiding tenant in not just execution...but strategy. This guardrail guided the rest of our visual identity work and messaging strategy which we used to reimagine their website and current communications.

Note: Due to confidentiality, full process and deliverables can only be revealed within a face-to-face meeting. 

SOLUTION

We improved the overall user experience via design and clearer expression of product and brand. 

Immersion | Brand Foundations | Visual Identity Design | Messaging Strategy | Portfolio Strategy | Collateral | Website

confidentiaL: Messaging Strategy

confidentiaL: 

Brand House

Full Identity + Style Guide

Collateral

Web Design + UX

Brand Foundations

© 2019 Burns Group

220 W 19th Street

Penthouse

New York, NY 10011

hi@burnsgroupnyc.com

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