In early March, Burns Group had just wrapped its shoot in Oregon for Labatt's summer campaign. On the flight back to New York to begin editing, the world just...stopped.

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The original spots, which feature friends lakeside doing the opposite of social distancing, were suddenly out of touch and irrelevant in the context of our new realities.

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With summer (and prime beer drinking) season approaching quickly, Burns Group challenged itself to find a way to make lake life a reality while we're all six feet apart and/or locked in our homes.

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