Rite Aid is a ubiquitous brand and neighborhood pharmacy that had lost its way in a sea of category sameness. We joined RiteAid during a very ambitious period, aimed at fully reimagining the brand’s place in the world. The strategic transformation took the brand from dusty pharmacy to holistic health and wellness and  BG came in to bring that to life at every touchpoint. Our design approach touches everything from identity applications to in-store navigation, shopper experience, trucks, outdoor, website, shopping bags, collateral, OOH, social and more.