In late 2019, Labatt launched Labatt Blue Citra to introduce a whole new category of beer. Most beers are either hoppy, craft beers or light/refreshing, mainstream beers. Labatt Blue Citra is the best of both worlds. BG created “It’s a Beeracle” with ‘Citra Man’ and his posse to introduce the new beer to consumers in unique ways. This is the Beeracle we’ve all been waiting for – a beer that’s hoppy and crisp. Crushable and flavorful. A beer that’s not watery and not heavy.