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Labatt: it's a Beeracle
In late 2019, Labatt launched Labatt Blue Citra to introduce a whole new category of beer. Most beers are either hoppy, craft beers or light/refreshing, mainstream beers. Labatt Blue Citra is the best of both worlds. BG created “It’s a Beeracle” with ‘Citra Man’ and his posse to introduce the new beer to consumers in unique ways. This is the Beeracle we’ve all been waiting for – a beer that’s hoppy and crisp. Crushable and flavorful. A beer that’s not watery and not heavy.
Brand Foundations | BrandInformers™ | Big Idea | Social + Digital | Advertising | Video + Production
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