homer

From App to Thought Leader

Brand Foundations  | Visual Identity Design | Big Idea | Marketing Strategy | Social + Digital | Email Marketing  |  Website | Product Design

THE CHALLENGE

Elevate the brand above the category clutter with a positioning and creative campaign seamlessly tied to user experience

PROCESS 

We worked with Homer to redefine everything about the brand, during their merger with Speakaboos. We brought the two businesses together, managing the transformation strategically, visually, creatively, in UX and customer on-boarding. All our work was co-created with parents on BrandInformers, contributing to a uniquely relevant brand idea at every level. Parents revealed the emotional rollercoaster that accompanies learning to read, and sparked a big brand insight around personalized learning.

Note: Due to confidentiality, full process and deliverables can only be revealed within a face-to-face meeting. 

SOLUTION

We uncovered an insight about learning to read that perfectly matched the app capability. After we landed the new positioning, we continued on to develop their visual identity and re-designed their website. Upon completion of the visual identity phases, we moved onto a scalable big idea for advertising as well as a marketing and email marketing strategy. We developed an asset library inspired by the big idea for them to execute on all digital and social channels.

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Brand Foundations

confidential:

COMPETITIVE ANALYSIS 

confidential:

BRAND HOUSE

Messaging Strategy

confidential:

MESSAGING STRATEGY

UX + Web Design

Visual Identity + Collateral 

Email Marketing Strategy

© 2019 Burns Group

220 W 19th Street

Penthouse

New York, NY 10011

hi@burnsgroupnyc.com

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