Dimetapp
Dimetapp needed to evolve to survive today’s crowded category filled with more modern alternatives and massive consumer confusion. In order to become mom’s go-to cold medicine, we personified the brand’s unique offering—a taste that kids love and a medicine that really works. The campaign was produced with a small budget to develop flexible content for digital display banners, static social and film
RESULTS
+28%
Social reach exceeds portfolio benchmark
2x
Time spent with content exceeds benchmark
+95.7%
Highest video completion rate of any PCH brand
