Dimetapp

Dimetapp needed to evolve to survive today’s crowded category filled with more modern alternatives and massive consumer confusion. In order to become mom’s go-to cold medicine, we personified the brand’s unique offering—a taste that kids love and a medicine that really works. The campaign was produced with a small budget to develop flexible content for digital display banners, static social and film

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RESULTS

+28%

Social reach exceeds portfolio benchmark 

2x

Time spent with content exceeds benchmark

+95.7%

Highest video completion rate of any PCH brand

Brand Foundations | BrandInformers™ | Big Idea | Social + Digital |  Campaign Guardrails + Style Guide | Strategic Brief