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Dimetapp needed to evolve to survive today’s crowded category filled with more modern alternatives and massive consumer confusion. In order to become mom’s go-to cold medicine, we personified the brand’s unique offering—a taste that kids love and a medicine that really works. The campaign was produced with a small budget to develop flexible content for digital display banners, static social and film




Social reach exceeds portfolio benchmark 


Time spent with content exceeds benchmark


Highest video completion rate of any PCH brand

Brand Foundations | BrandInformers™ | Big Idea | Social + Digital |  Campaign Guardrails + Style Guide | Strategic Brief

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