Don't Forget to feed your cells
Continuing Centrum's messaging of feeding each of your microscopic, albeit hungry cells, these on-trend snackable spots by brand transformation company, Burns Group, are meant to remind consumers to feed their cells daily. The videos, created in partnership with animation studio, Hue & Cry, showcase the Centrum product, naturally, However, it’s the first time Centrum’s ever been found inside tiny pizza boxes, itty-bitty Chinese takeout containers, and—just for the millennial set—mini mason jars. The five clever spots are currently available on YouTube and Facebook with broadcast media support to begin in April.
Film advertisement created by Burns Group, United States for Centrum, within the category: Pharmaceutical.
Advertising Agency: Burns Group, New York City, US
Art Direction: Meghan Dailey
Copywriter: Sean Azze
Strategy: Chamie Baldwin
Producer: Annie Bishop
Director: Magnus Hierta / Hue & Cry
Executive Producer: Whitney Green
Props/Design: David Reyes
DP: Noah Fowler