Don't Forget to feed your cells

Description

Continuing Centrum's messaging of feeding each of your microscopic, albeit hungry cells, these on-trend snackable spots by brand transformation company, Burns Group, are meant to remind consumers to feed their cells daily. The videos, created in partnership with animation studio, Hue & Cry, showcase the Centrum product, naturally, However, it’s the first time Centrum’s ever been found inside tiny pizza boxes, itty-bitty Chinese takeout containers, and—just for the millennial set—mini mason jars. The five clever spots are currently available on YouTube and Facebook with broadcast media support to begin in April.

Film advertisement created by Burns Group, United States for Centrum, within the category: Pharmaceutical.

Credits

Advertising Agency: Burns Group, New York City, US

Executive Creative Directors: Sam ArcadeNicole Lucey

Art Direction: Meghan Dailey

Copywriter: Sean Azze

Account: Alexander BrownHilary Bergman

Strategy: Chamie Baldwin

Producer: Annie Bishop

Director: Magnus Hierta / Hue & Cry

Executive Producer: Whitney Green

Props/Design: David Reyes

DP: Noah Fowler

© 2019 Burns Group

220 W 19th Street

Penthouse

New York, NY 10011

hi@burnsgroupnyc.com

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