Description

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Continuing Centrum's messaging of feeding each of your microscopic, albeit hungry cells, these on-trend snackable spots by brand transformation company, Burns Group, are meant to remind consumers to feed their cells daily. The videos, created in partnership with animation studio, Hue & Cry, showcase the Centrum product, naturally, However, it’s the first time Centrum’s ever been found inside tiny pizza boxes, itty-bitty Chinese takeout containers, and—just for the millennial set—mini mason jars. The five clever spots are currently available on YouTube and Facebook with broadcast media support to begin in April.

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Film advertisement created by Burns Group, United States for Centrum, within the category: Pharmaceutical.

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Credits

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Advertising Agency: Burns Group, New York City, US

Executive Creative Directors: Sam Arcade, Nicole Lucey

Art Direction: Meghan Dailey

Copywriter: Sean Azze

Account: Alexander Brown, Hilary Bergman

Strategy: Chamie Baldwin

Producer: Annie Bishop

Director: Magnus Hierta / Hue & Cry

Executive Producer: Whitney Green

Props/Design: David Reyes

DP: Noah Fowler