top of page
Screen Shot 2019-02-27 at 2.18.15 PM.png

Don't Forget to feed your cells


Continuing Centrum's messaging of feeding each of your microscopic, albeit hungry cells, these on-trend snackable spots by brand transformation company, Burns Group, are meant to remind consumers to feed their cells daily. The videos, created in partnership with animation studio, Hue & Cry, showcase the Centrum product, naturally, However, it’s the first time Centrum’s ever been found inside tiny pizza boxes, itty-bitty Chinese takeout containers, and—just for the millennial set—mini mason jars. The five clever spots are currently available on YouTube and Facebook with broadcast media support to begin in April.

Film advertisement created by Burns Group, United States for Centrum, within the category: Pharmaceutical.


Advertising Agency: Burns Group, New York City, US

Executive Creative Directors: Sam ArcadeNicole Lucey

Art Direction: Meghan Dailey

Copywriter: Sean Azze

Account: Alexander BrownHilary Bergman

Strategy: Chamie Baldwin

Producer: Annie Bishop

Director: Magnus Hierta / Hue & Cry

Executive Producer: Whitney Green

Props/Design: David Reyes

DP: Noah Fowler

bottom of page